Where the
Money is

The Driver's Playbook is a free weekly read for owner-operators: cargo van, box truck, hotshot, or big rig. Every issue: this week's diesel and spot rates, a plain book-or-wait call, one platform broken down straight, and one money move you can make. No hype, no paywall.

A refrigerated Peterbilt semi-trailer truck running Interstate 90 near Spokane, Washington

Every load has a number. Most drivers find out after they take it.

What you get
every week

National on-highway diesel from the EIA, spot rates by trailer type from DAT, and the load-to-truck ratio. Dated and sourced, so you can check us.

The numbers

One plain read on whether to book or hold, and why. When posted rates fall but the truck count falls with them, the next lane still has room in it. We tell you which way to lean.

The call

One thing you can do with money this week: a load board examined with real pay and requirements, a fee you're probably overpaying, a lane worth a phone call. One, done properly.

The move

This week,in numbers

6.276 $ per gallon · national on-highway diesel, week of Oct 20. Up 9.7¢ week on week, $2.66 above a year ago
2.65 $ per mile · flatbed linehaul, week ending Oct 24. About 29% above a year ago
2.24 $ per mile · dry van linehaul. About 32.8% above a year ago
2.76 $ per mile · reefer linehaul. About 33% above a year ago
36.5 flatbed load-to-truck ratio. Trucks are still tight

Sources: U.S. Energy Information Administration weekly on-highway diesel, released Oct 20 2026 (eia.gov/petroleum/gasdiesel) · DAT Trendlines and RateCast, week ending Oct 24 2026 (dat.com/trendlines). Rates are linehaul, fuel surcharge excluded.

A red semi-truck with a loaded trailer on a two-lane road through open country

The rate on the board isn't the rate in your pocket.

Does that load
actually pay?

This is the free calculator from the Starter Kit. Put in the run you're looking at and see whether it earns or just keeps you busy.

Take it Revenue $752 · cost $628 · profit $124
A TA Travel Center truck stop on a clear day, trailers parked on the lot

Where the trucks
actually are

How it works

One

Subscribe free

Your email, nothing else. One issue a week, and you can leave with one click.

Two

Take the Starter Kit

A short guide plus the rate-and-fuel calculator, in the welcome email. No drip sequence, no upsell.

Three

Price your next load

Run the numbers before you commit, not after. That's the whole point of the thing.

A black Peterbilt tractor parked at a Flying J Travel Plaza truck stop

One truck. Real numbers. Every week.

What are yourunning?

Cargo vanSprinter, Transit, ProMaster Box truck16 to 26 foot HotshotPickup and gooseneck Big rigClass 8 and trailer
Get it free every week

Or take the free Starter Kit first: the guide and the calculator, no signup wall.